The company is not only small, not really a long history. Julie Deane and her mother Freda Thomas founded it in 2008, at first, mother and daughter in their own kitchen table out of the traditional idea of a weekly bag can only be sold three and now, their weekly sales of $ 150 only, and has developed many kinds of color. Accordingly, their annual turnover from £ 15,000 rising to £ 3.3 million, and this year is expected to reach 800 million pounds.
Cambridge package was originally designed for the primary and secondary schools
Cambridge bag (Cambridge Satchel) in 20-year-old fashion blogger middle are in hot pursuit, they continue to release and exchange of information on the dynamics of this package, such as new colors and styles of what the face of the Internet that shares the sudden boom, Even fashion industry bigwigs also Lianhu read, which fortunately is flattered her daughter.
"To be honest, I think that is our primary and secondary market." Deane said she founded the bag's original intention is to earn tuition for his daughter, after some balance, she finds that this business allows her time when there a good mother, does not affect the dog. "At that time, I was fascinated by bags, because I was to the children read Harry Potter books, I want to find such a bag, because it is Harry and Hermione studying at Hogwarts will be used. "Deane said, in order to find the manufacturer, she searched the eBay, also searched the old school uniform factory, also contacted a number of tanneries and finally, finally going to retire with a craftsman She promised to make a sample.
Urban Outfitters, a leader, "said Cambridge bag habitual residence of our weekly sales chart top five networks." Although keen on fast fashion network of young people is the main customer base of this package, but also high fashion and not ignore the past year,Commes des Garcons collaboration to find that they launched a series of bags, laptop-sized four-color fluorescent bags quickly sold out at the Dover Street Market.
Deane recalled that the most wonderful moment is called the British popular designers Erdem orders. "My mother received a phone call in the kitchen, she also repeatedly asked him what name, and he has replied: 'that Erdem!'"
Cambridge's success a miracle bag contains a number of factors, first of its strong British style appearance, as Deane says, "Our package is in the UK out of the factory hand, there is nothing more than such a bag taste of the British."
"British hand-made" to give a nostalgic mood on campus life
It is her "British hand-made" label to adhere to Cambridge to give a bag of nostalgia about campus life, so both the parents or the children, they are equally attractive.
Pace the public a Cambridge satchel bag manpower friends used to form fantastic perhaps we can return them to the "bag" category, as the classic Cambridge packages Cambridge Satchel original vision of founder Julie --- as it is Harry - Potter and Hermione at Hogwarts in the back of the bag, although Harry did not back it eventually, but it seems to contamination of a magic circle of fashion, soon became popular in the beginning.
In fact, all of Cambridge packets can be classified into the category of messenger bags. Postman that originated in the newspapers and letters were sent to the most important features of backpack and shoulder with a flip through fashion designers whimsy and improved after the initial canvas fabric and other fabrics have been replaced by more, change more styles and models.
Today,Founder crisp clamshell briefcase, full of retro flavor Cambridge package and so have joined the ranks of "messenger bag" meaning also been expanded.
Weekly sales of 1500's Cambridge Satchel bag in Cambridge, is undoubtedly the most representative of the "big." From the beginning it to Kate Spade, led by the major brands have launched a fluorescent yellow, green, pink, orange and other colors bold Students bag and briefcase, so that "Cambridge package" trend in fashion circles intensified.
This is now popular in fashion circles Cambridge Satchel full story behind like a "British dream."
The Cambridge graduate Julie Deane and by the mother Freda Thomas in 2008 to launch the brand began as a family workshop --- no big hand, no investment, no professional designers, it is only by the mind, "Hali Bo special "inspired by the children want to make bags.
Cambridge Satchel hand-made using thick leather, with a simple and smooth cut, coupled with retractable shoulder strap and two hasp long, some with a handle, easier to carry it, "nice but not expensive," Price mostly between 74-117 pounds (about 767-1213 yuan), "popular price" to make it even more effectively with the big competition.
Rich color and size is Cambridge Satchel features, in addition to the traditional maroon, yellow, red, green, blue, purple, black and other colors are its colorful main; 11-inch, 13 inch, 14 inch, 15 inch the size of the other four people have more choices.
This articlefrom:Fashion & Style Tips (http://www.ttdm.org),please refer to the above Web site for more.
