Kipone terminals, products, brands, alongside " denim expert pilot," a successful new conference held in autumn 2011
3 15, a well known jeans brand Kipone grand opening of the" cowboy expert pilot" as the theme for the 2011 fall new conference, the flag from around the country hundreds of licensed distributors Qi Wang gathered to share the" cowboy feast." It is reported that Kipone After 20 years of brand precipitation, profound knowledge, its brand appeal and product professional degrees are considered industry leaders. Brand strategy in recent years in particular, the adjustment and upgrading, Kipone better with time and lead the trend of increasingly prominent character. " brand Kipone deployed before the adoption of 'Mi a new' development strategies, regardless of the current Kipone or products from the brand positioning reflects the style of all the young, fashion, trend characteristics." Kipone (China) Textile Garments Co., Ltd. Brand Operations Manager Zhuang Xiangyang said that this year Kipone ready to go, will play in the industry," Pilot" role, leading the industry trend. new products to inject more fashion elements journalists see the scene in order exhibition hall, where displays Kipone Cowboys and the city in autumn 2011, two different series of new products, the style of the trend, really impressive. According to reports, the fall of 2011 cowboy series of new products in the product design process, designers in the product is mainly denim and fashion sense of the degree to grasp.
dealers to observe the New With Kipone" cowboy expert" brand positioning deepening Kipone the product degree of professionalism and fashion products under the foot area work, and gradually changed Kipone years ago in the minds of consumers the more traditional image. Today, Kipone changing style of products, market demand and this is a trend to explore. Even more surprising is that Kipone to" modern" ," fashion" as the sign of the future product road style has become increasingly clear. " design concept of yin and yang is a fabric collage cowboy show field 2011, released by the European mainstream information, Kipone first in the world, will take the lead in the mainstream information into the Chinese market." Kipone Fengyan Wen, director of R & D Center, said Kipone factors continue to learn from international trends, and through the integration of elements of the trend of China's fashion denim industry indicators. heavily in advertising, dissemination of relaxation has degrees When a brand to a certain stage of development, public relations boost brand communication is an important driving force constantly to move forward. According to marketing director Kipone Wei Jun said Kipone to catch up with the pace of development of the brand, the king made a national flag card advertising an implementation plan. implementation of the advertising program, the precision of communication for the audience is the program's core point. Various media with each other, Kipone month in 3,4,7,8 selected four investment comparative advantage media advertising; Second, some Chinese fashion magazines and online media advertising is the focus of this year. According to reports, Kipone corporate website this year to reform the other upgrades will form Kipone brand website, and will also more white-collar class as the target audience of 12 key cities in the country buildings put ads and medium cities in China to invest heavily in online advertising. Terminal upgrade, strengthen dealer confidence in the order will be the scene Kipone side also said that the terminal will be renovated this year to regulate and amend the process, that in the future Kipone dealer decoration to complete the implementation of the application has a very strict time limits, the measures welcomed by the majority of dealers. Meanwhile, on a quarterly basis after the new listing, Kipone headquarters will organize personnel to the various distribution outlets for new product training to sales staff to increase confidence.
dealers use the PDA data collection for orders In addition, brand operations center, general manager of Zhuang Xiangyang also analyze the current trends in the apparel industry to share their experience and expertise, Zhuang Xiangyang years of work by summing up their experience and grasp of industry trends, proposed the" opportunity," " the correct philosophy," " adherence to the" will be the next Kipone long-term development of the core brand. industry analysis, 2011 is the" second Five Year Plan" the first year, upgrading the industrial structure, eliminate backward production capacity, transfer of industry will become the leading textile and garment industry trends backward technology, low profits of small enterprises will gradually be eliminated and market resources will be more focused on the advantages of enterprises. 2011 Kipone will conform to this trend," the pilot who" the momentum of the road in China, more fashion denim line in the distance. This chapterpublished in published in the:Fashion & Style Tips (http://www.ttdm.org),copy please specify.
